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The VALID™ Framework

Building Proactive Trust with the VALID™ Framework

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A collaborative, structured approach to ensuring your content is reliable and accountable and delivers lasting trust.
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Trust Is Earned, Not Assumed

At VeroVeri, we recognize that trust is not assumed — it’s earned. The VALID™ framework is our proprietary model designed to proactively strengthen the integrity of your content. Through close partnership with your team, we apply rigorous information auditing principles that align with your brand’s commitment to accuracy, transparency, and credibility.​​

VALID Framework diagram with icons representing its five dimensions.
Two interconnected circles representing the Verified Sources dimension of the VALID Framework.
A magnifying glass and three solid circles representing the Audit Oversight dimension of the VALID Framework.
Two interlocking chain links representing the Legitimacy of Evidence dimension of the VALID Framework.
A circle with an equal sign inside representing the Integritry & Impartiality dimension of the VALID Framework.
Two circular arrows representing the Data Alignment dimension of the VALID Framework.
What Is the VALID™ Framework?

The VALID™ framework systematically evaluates the integrity and reliability of your content across five critical dimensions:

  • Verified Sources
    Claims, assertions, and data points undergo a thorough verification process against reputable, independent sources.

  • Audit Oversight
    Multi-level review procedures are established, documented, and free from unaccounted conflicts of interest or bias.

  • Legitimacy of Evidence
    The internal consistency, transparency, and clarity of claims and supporting data are critically reviewed and documented.

  • Integrity & Impartiality
    Safeguards are implemented to eliminate bias, personal agendas, and potential conflicts, ensuring your audience trusts your content.

  • Data Alignment
    Claims are cross-referenced against recognized standards and benchmarks. Any inconsistencies or discrepancies are flagged, reconciled, or clearly disclosed.

Each dimension reinforces the others, providing a comprehensive, defensible foundation for content integrity.

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How We Work with Your Team

We believe information auditing is most effective when it’s a cooperative process. Our team collaborates closely with your internal stakeholders — including marketing, compliance, risk, and leadership teams — to:

  • Jointly review and vet source material.

  • Establish clear audit trails, checklists, and documentation.

  • Integrate VALID™ protocols seamlessly into your existing content governance workflows.

  • Provide practical, actionable recommendations based on the review results.

This collaborative engagement not only protects your brand but also empowers your team to elevate internal standards and uphold lasting credibility.

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Why VALID™ Matters

Senior executives understand that trust directly influences revenue, brand equity, and risk exposure. The VALID™ framework transforms trust into a strategic business asset — reducing the risks and liabilities of misinformation, bolstering stakeholder confidence, and driving demonstrable competitive differentiation in the marketplace.

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